Forums tend to attract a fairly stable community who visit with regularity over time to share information, tools and techniques. Off-the-shelf packages can be individualised with logo, format, and colour; various community-building tactics may be employed. What’s important for a forum is that it remains dynamic. Something new must be added on a regular basis to keep visitors returning.

Much of the World Wide Web has grown into a series of social clubs. Depending on the nature of your business, word-of-mouth exposure could be just what you need to help you grow your brand or your company.